Introducing the 1959 model year

No single automotive design better characterizes the industry’s late Fifites flamboyance than the 1959 Cadillac, which incorporated totally new styling. Large tailfins, twin bullet taillamps, two distinctive rooflines and roof pillar configurations, new jewel-like grille patterns and matching deck latch lid beauty panels personified these cars. They reflected the innocence, unsophisticated excitement and self-satisfaction of America during that era. They were Rock ’n’ Roll, outer Space and color TV – wrapped up in chrome and sheet metal with wide whitewall tires. And then those fins, the most popular ones in Automotive history. Love them or hate them, they became a styling icon unmatched ever since.


"The inherent dignity and grace and beauty which have become a hallmark of Cadillac styling take a giant stride forward for 1959.
There is, for example, all of the impressive stature which only a motor car of adequate length and wheelbase can offer. There is the appearance of solid, enduring beauty imparted by the massive bumper and grille design, front and rear. And, of course, from any angle there is the unmistakable mantle of quality which marks each new Standard of the world
."

Cadillacs self-confidence when introducing the 1959 model year was more than apparent though these words.

For the Eldorado Biarritz it read like this:
"The fabulous Eldorado Biarritz brings the glamour and zest of open-car motoring to heights of comfort, convenience and luxury never before attained. Completely equipped with air suspension, the 345-horsepower "Q" engine and every power and convenience accessory, it affords unique motoring enjoyment in a setting of interiors unmatched for lasting luxury and beauty."